SORRY, WE'RE SOLD OUT!
Unfortunately, there is no wait list nor walk-in admission available. Only pre-registered attendees with photo ID will be admitted past security.

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Ever had a moment when you’re presenting your detailed design work and you get an unenthusiastic "Is that it?" from your audience?

This can sometimes happen when a project has been in design development without conceptual feedback or consensus-building. We often move forward rapidly with our detailed design work due to time pressure. Sure, we incorporate our assumptions about the users, their needs, the technology, and the business. But those assumptions need to be validated early and often (with stakeholders and end users) to ensure success.

Prototyping -- building a mockup of a design to validate its direction -- has never been easier. Designers today have a plethora of tools for every stage of the development process. New techniques make it fast and easy to get a design working, allowing you to effectively communicate your intentions to others.

We've invited Todd Zaki Warfel, author of the upcoming book “A Practitioner's Guide to Prototyping”, to give us a comprehensive overview of the prototyping landscape. You'll see the full gamut of prototyping techniques, from paper to JavaScript and everything in between. Todd will also lead participants in a hands-on paper prototyping exercise to demonstrate the amazing power of paper.

This event is free of charge and open to all interested parties. However, for security reasons, only those on the guest list will be admitted. Please bring photo ID.

NOTE: All attendees must obtain a ticket under their own name to clear security.

WHEN
Thursday, August 13, 2009
6:30 - 7:00 p.m. Networking and light refreshments
7:00 - 8:30 p.m. Discussion
Please plan to arrive by 7:00 p.m. as the security desk will close at that time.

WHERE
Pace University
One Pace Plaza
New York, NY 10038
Enter via Spruce Street. We will be on Level B of the building.

Map: http://tinyurl.com/lge53z
Subway: 2/3, A/C, 4/5/6, N/R

ABOUT OUR SPEAKER
Todd Zaki Warfel, founder and principal designer at Messagefirst, has been designing products and services for over 15 years. Todd’s clients have included Fortune 500 companies like AT&T Wireless, Bankrate, Citibank, and Comcast, as well as smaller companies like Numara and rPath. An internationally recognized thought leader on research and design, and member of the Web Standards Project Education Task Force, he has spoken at conferences and taught workshops around the globe.

His upcoming book "Practical Prototyping" (Rosenfeld Media) will discuss how prototypes are more than just a design tool and show you how to use prototyping to create a common language, market a product, gain internal buy-in, and test feasibility with your development team. Anticipated publication is in late 2009.

Todd currently lives in Philadelphia, blogs at toddwarfel.com, and twitters @zakiwarfel

ABOUT OUR LOCATION SPONSER
For more than 100 years, Pace University has been preparing students to become leaders in their fields by providing an education that combines exceptional academics with professional experience and the New York advantage. Pace has three campuses, in New York City, Westchester, and White Plains. A private metropolitan university, Pace enrolls approximately 13,500 students in bachelor’s, master’s, and doctoral programs in the Dyson College of Arts and Sciences, Lienhard School of Nursing, Lubin School of Business, School of Education, Seidenberg School of Computer Science and Information Systems, and School of Law.


See you there!
The IxDA NYC Local Leaders